Living with Sense

A Chronicle of Life-Enhancing Experiences

  • About
  • Resources
    • See
    • Hear
    • Smell
    • Taste
  • Contact

What Does a Fresh Start Sound Like?

December 12, 2014 By Tanya Leave a Comment

In anticipation of the new year, I received an email from Shutterstock, a stock photography, music and video company. I love the theme of the email.

Possibilities Abound

Whether for business or pleasure, the New Year means a new opportunity to make your mark. Check out our collections below for inspiration on current projects and future adventures alike.

Fresh-start-music-inspiration They have compiled a list of songs that embody a fresh start: A motivational mix of upbeat instrumentals and catchy vocals for bright days and new beginnings.

Shutterstock does a really nice job of curating their their Sound Boxes into themes and feelings which helps users easily find what they are looking for. Their pricing is really great as well for those of you who are looking for music for your next video, presentation or event.

But why does music matter?
By adding carefully chosen music to your projects you can stimulate the emotions of the listener and connect with them on a level that no other sense can do.

Of course this assumes that you know what feelings you want to convey with your music. If you are a business, you should have a list of key feelings that you want your prospects and users to feel when they think about you; happiness, security, trust… So how would you go about choosing music that evokes these types of “feel good” emotions of your audience? One way is to connect with them through nostalgia.

And researchers have uncovered evidence that suggests our brains bind us to the music we heard as teenagers more tightly than anything we’ll hear as adults—a connection that doesn’t weaken as we age. Musical nostalgia, in other words, isn’t just a cultural phenomenon: It’s a neuronic command. And no matter how sophisticated our tastes might otherwise grow to be, our brains may stay jammed on those songs we obsessed over during the high drama of adolescence. Neural Nostalgia

An example of a band that gives me the warm and fuzzies because of my nostalgia for the 80’s is St. Lucia. Their integration of synthesizers and 80’s sound really resonates with this 30-something. You can hear this influence in my current favorite song of theirs All Eyes On You.

st-lucia music

Additional Suggested Reading:
How to choose the best music for your video marketing projects
This Is Your Brain on Music: The Science of a Human Obsession

Filed Under: Harnessing the Senses, Hear Tagged With: Music, Sound Branding

About Tanya

« Pinrose Surf Siren Scent Review
Stimulating appetites using the senses of sound and sight »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Meet Living with Sense

Details make the everyday, extraordinary. This site is about enhancing your life experience by opening your eyes to all the sensory experiences around us. It is about exploring new products, concepts, thoughts, brands, designs, places and technology that make for a fuller life.
Get a weekly digest sent to your inbox every Sunday morning.
  • Email
  • Facebook
  • Google+
  • Instagram
  • Pinterest
  • Twitter

Connect

Tanya is founder of Miss Details Design, a sensory branding firm in Scottsdale, Arizona. She is fiercely passionate about harnessing the "other" senses and acutely aware of the wonder that surrounds us.
Read More…

Recent Posts

  • JustLuxe: The Fragrant Value of Hotel Scent Branding
  • Carlos Huber Designs a New Scent for The St. Regis
  • Essential Oils to Calm, Uplift and Balance
  • Productivity Hack: Music that Helps Focus
  • Stimulating appetites using the senses of sound and sight

Archives

Categories

  • BioHack (2)
  • Harnessing the Senses (14)
    • Hear (5)
    • See (5)
    • Smell (10)
    • Taste (5)
    • Touch (5)
  • Synesthesia (5)

Tags

Dining Essential Oils Future of Sense hotel memory Music Nature Perfume Productivity Products Products I Love Quotes Scent Sensory Experience Sound Branding storytelling Technology
  • Email
  • Facebook
  • Google+
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Copyright © 2022 Tanya Gagnon. All rights reserved.