Productivity Hack: Music that Helps Focus

productivity-hack-focus I love to listen to music while I work, and I am all for it helping me focus. I love biohacking and productivity hacks and this tool is both! Focus@will is music Scientifically Optimized to Boost Concentration and Focus.

You can customize intensity of timed sessions to match your cognitive type and mood.

With music channels like Focus Spa, Alpha Chill and even ADHD Type 1(which is a little scary to listen to), this could be your new secret weapon to being uber productive!

You can actually track your productivity by using the Productivity Tracker to record your productivity and customize your sound sessions. Find out what types of music and energy level settings keep you most focused and productive so you can personalize for your cognitive type and biorhythms.

music-that-helps-you-focus-productivity-tracker-biohack

How it Works

Mainstream music lowers comprehension and creates distraction because it is designed to connect with you intellectually and emotionally.

Focus@Will technology delivers various “Attention Amplifying” music channels scientifically designed to engage with your brain’s limbic system. This soothes the easily distracted fight or flight mechanism increasing attention span and general focus.

Actually based on neuroscience. Trials show typical 12-15% positive increase in focus bio-marker and up to 400% extended session time. Download our White Paper here.

 

You can get your free 30 day trial here, nothing to lose, try it!

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Stimulating appetites using the senses of sound and sight

We eat with our eyes first and sometimes we can taste with only your mind.

The original article from Getty Image here, shows how food itself is sensory and social. Immersive imagery conjures the same sensations we feel as we experience a meal firsthand.

In the videos below, note your reaction to each scene, not only is your mind stimulating your sense of taste via your sense of sight, but it is working together with your sense of touch showing the rich textures of the food and how they might feel in your mouth. My mouth watered, hope yours does too. I find it quite amazing that our individual senses can be stimulated using the other senses. You can “feel” what things are like without experiencing them.

 

Below, coffee brand Carte Noire taps the ambitious home chef (along with the avid eater) with a “try this at home” ad that takes viewers through the delicious, delicate process of making cream puffs. This piece also uses extreme close-ups, time-lapse, and unexpected points-of-view to showcase the science of baking. But sound is the biggest star, fooling our senses into thinking we can touch and taste the airy cream puffs since we hear the crack of the egg and the sizzle of the butter. Read more here.

ROSE by Carte Noire from ))) datafone on Vimeo.

What Does a Fresh Start Sound Like?

In anticipation of the new year, I received an email from Shutterstock, a stock photography, music and video company. I love the theme of the email.

Possibilities Abound

Whether for business or pleasure, the New Year means a new opportunity to make your mark. Check out our collections below for inspiration on current projects and future adventures alike.

Fresh-start-music-inspiration They have compiled a list of songs that embody a fresh start: A motivational mix of upbeat instrumentals and catchy vocals for bright days and new beginnings.

Shutterstock does a really nice job of curating their their Sound Boxes into themes and feelings which helps users easily find what they are looking for. Their pricing is really great as well for those of you who are looking for music for your next video, presentation or event.

But why does music matter?
By adding carefully chosen music to your projects you can stimulate the emotions of the listener and connect with them on a level that no other sense can do.

Of course this assumes that you know what feelings you want to convey with your music. If you are a business, you should have a list of key feelings that you want your prospects and users to feel when they think about you; happiness, security, trust… So how would you go about choosing music that evokes these types of “feel good” emotions of your audience? One way is to connect with them through nostalgia.

And researchers have uncovered evidence that suggests our brains bind us to the music we heard as teenagers more tightly than anything we’ll hear as adults—a connection that doesn’t weaken as we age. Musical nostalgia, in other words, isn’t just a cultural phenomenon: It’s a neuronic command. And no matter how sophisticated our tastes might otherwise grow to be, our brains may stay jammed on those songs we obsessed over during the high drama of adolescence. Neural Nostalgia

An example of a band that gives me the warm and fuzzies because of my nostalgia for the 80’s is St. Lucia. Their integration of synthesizers and 80’s sound really resonates with this 30-something. You can hear this influence in my current favorite song of theirs All Eyes On You.

st-lucia music

Additional Suggested Reading:
How to choose the best music for your video marketing projects
This Is Your Brain on Music: The Science of a Human Obsession

Pinrose Surf Siren Scent Review

A while ago I wrote about Pinrose, a company that uses synesthesia to help you find your signature scent. I had a wonderful experience with their customer delight department and yesterday I received this lovely little gift from them including a personal note. The Pinrose brand voice both online and in person is soulful, open and happy. For example, instead of using the traditional perfumer lingo of top, middle and base notes they have named theirs smile, heart and soul. On each scent card they describe the multisensory experience and traits of the scent.

Based on my synesthetic quiz answers, they recommended the Merry Maker, Campfire Rebel or Treehouse Royal however the scent profile of Surf Siren appealed so much to me I thought I would start with that.

2014-09-18 17.19.26 synestheisa to help find scent

Surf Siren multisensory experience:

Smells Like…

SMILE — Lavender, Orange Oil

HEART — Basil, Petit Grain

SOUL — Neroli

Sounds Like…

As I write this, I am listening to the song they say the scent sounds like, This Must be the Place by the Talking Heads. Initially it seems like a strange song to frame the scent, however, while smelling it and perusing the Surf Siren Pinterest board, it seems appropriate – hopeful, unassuming and breezy. They have an entire playlist for this scent and it definitely feel bouncy and happy and relaxed like a beach holiday.

Sips  Like…

This scent “sips like” a French 75. The drink is a classic, slightly sweet, citrus champagne cocktail with floral and herbal notes coming from the gin; another very appropriate cross-sensory reference.

All in all I thoroughly enjoyed wearing this scent, the only complaint I had is that it was too subtle at the end of the day. Until tomorrow where I will sample one of the scents they recommended for me.

 

Fireworks: A Full Sensory Experience

We all have memories tied to the 4th of July, and most of those memories include fireworks of some kind. In the early eighties, we moved to the United States and so began my happy memories of colorful and magical skies, loud bursts you can feel in your chest and the smell of black powder hanging in the night air.


Why do we love fireworks?

It thrills ALL the senses.

It is a curious anomaly that the pops and bangs of fireworks, so reminiscent of gunfire and turmoil, are part of the pull of the response to a fireworks display.  Although we wince, cringe, cry out at the detonations, they are essential to the experience, adding an edge of adrenalin to the spectacle.

Fireworks are a controlled danger.

As for the psychologists, they say that watching fireworks, a potentially risky behavior, releases the chemical dopamine in the brain. That’s the same pesky neurotransmitter that takes over and makes us go loopy when we fall in love. Its a feel good phenomena, and also links to our happy childhood memory of similar sensations. Fireworks: A Fiery Fascination.

Of course my dogs would say that their memories of fireworks can be summed up into two words; pure terror. I am sure if I didn’t know what was going on either, it would be a shock to all my senses.


How do Fireworks Work?

Fireworks: A Full Sensory Experience -How Fireworks Work

How Fireworks Work


The Future of Fireworks

Although a fireworks experience is already a multi-sensory experience, the sense of smell and taste are not as stimulated as those of sight, sound and touch. The world’s first multi-sensory fireworks display was in London in 2013, crowds were treated to clouds of apple, cherry and strawberry mist, peach snow, plus thousands of big bubbles filled with Seville orange-flavoured smoke and 40,000 grams of edible banana confetti.
Get a behind the scenes look at how Bombas & Parr created this magical event, here.

One of the lovely things about Fourth of July fireworks is that they take us back in time, to the days that communities would get together in town squares and spend the day and night socializing and watching the sparkling event. So the future could really be, keeping it just like it was.

Me, I am excited to go down to my local store and pick up a few boxes of sparklers and share them with my family tomorrow. As each rod bursts into mesmerizing, dripping sparkles, I will be transported away from the ordinary and come back just in time to watch the big show.

To keep the memories of this special night going all month long, click here to get your free July sparkler desktop calendar.

yellow sparkler